This was the last project I worked on with my partner at Dentsu and it’s a very important one. Big ups to the team who executed this flawlessly.
Challenge: Denstu had capped at 40% participation in identity disclosure data with HR. We wanted to increase that number to have an accurate picture of our DEI progress. But to do that, we needed to authentically communicate why we deeply value DEI initiatives. We needed to reframe identity disclosure as more than ticking a virtual box.
Idea: Inklusive is a custom ink that represents a true spectrum of talent. Coworkers foraged for items from their lives that told a story of their identity. These items were carbonized and ground into the ink itself, which was then gifted to every employee in the country.
Art Director: Amanda Spagnuolo
Artist collaboration/Launch video writer: Matthew Progress
ECDs: Caitlin Keeley and Josh Day