Most people buy pretty standard holiday gifts. Socks, air fryers, gift cards…these gifts don’t express how you really feel about the person. Giant Tiger is filled with thousands of delightful, affordable gifts that say way more than a traditional gift ever could. So, to stand out from the sea of twinkly lights consumers see this time of year, we partnered with 1stAveMachine/BITT Animation and created a whimsical holiday campaign that brought Giant Tiger products to life. Literally.

Art director: Carissa Cruz
CD: Jamie Marcovitch
Direction & animation: Javier Lourenço