Goodfood

Goodfood wanted to generate excitement for their new on-demand grocery service by speaking to moms on Mother’s Day. The problem? Moms are already inundated with ads that time of year. Goodfood needed to cut through the clutter and give them something they’d never forget. Introducing  “A Goodfood Fantasy”, a series of torrid novellas where the object of desire is what most moms lust over most: delicious food.

The novella I wrote is called "Love at First Bite”, a story about a poutine bite that makes Ira question her entire life’s purpose. (Yes, it’s that delicious).

Art director: Listya Nindita
Fellow copywriter: Austin Parkin
CD/CCO: Cher Campbell